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  • Why social media marketing will matter in 2018

    Why social media marketing will matter in 2018

    Social media marketing, such as on Facebook and Instagram, is not a fad. It is critical for small businesses that wish to secure a base of loyal customers in the year ahead. Here's why.

    When it comes to running a small business, all owners know it's important to make every cent count. Finding ways to run efficiently while keeping costs down and customers happy is vital to success.

    Fortunately there are tools for the SMEs to minimise costs while running efficiently. Digital marketing makes it easier for small business to target the right customers without committing a huge budget to the process.

    While there are plenty of different ways to engage your audience through digital marketing one is becoming increasingly popular and effective - social media. The amount of time users spend on social media platforms is rising so it makes sense to target and connect with them on these platforms.

    Social media part of customer service

    Social media engagement is no longer an added bonus for consumers; it is seen as an important part of customer service, according to Microsoft's 2017 State of Global Customer Service Report. More than half of 5,000 respondents from Brazil, Germany, Japan, the United Kingdom and the United States had a more favourable view of brands that reached out to them via social media. Of the millennials surveyed, 74% felt this way.

    The findings make sense. People are spending an increasing amount of time on social media, and the trend is likely to continue in 2018. The New York Times reported that users spend an average of 50 minutes a day on Facebook, and its Instagram and Messenger platforms. In 2014, they spent just 40 minutes on Facebook.

    This article was originally posted on Adtiq Blog. Click here to read the complete post.

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