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  • What is UTM tracking and what can it tell me?

    What is UTM tracking and what can it tell me?

    How do you know which marketing campaigns attracted which visitors to your website? UTM tracking can help you identify them on Google Analytics.

    “Without data, you’re just another person with an opinion” W. Edwards Deming.

    One of the best things about digital marketing is that we can track virtually anything, giving us valuable insights into our marketing campaigns and audience behaviour, thus enabling us to optimise performance. One way to do this, is by using UTM tracking codes that works with Google Analytics.

    What’s a UTM tracking code?

    UTM (originally called Urchin Traffic Monitor) tracking codes are codes added to the end of a URL. These codes serve to identify specific campaigns, links, or banners. By placing different UTM tracking codes on every ad, link, and banner, your analytics tool can help you identify and lets you track the performance of every single ad, in every different form, and help you optimise the performance of your campaigns.

    How do I use it?

    You can differentiate your UTM tracking codes by UTM parameters. The most commonly included are source, medium, content and campaign. They will appear as such in your UTM tracking code:

    UTM table

    To read the full article, visit the Adtiq blog here. Adtiq is a quick and easy way for small businesses to launch Google and Facebook advertising campaigns.

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