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  • Instagram marketing for your business

    Instagram marketing for your business

    With more than 1.9 million users in Singapore, largely female and under 45, it’s no wonder that Instagram is one of the most popular social media platforms for small businesses.

    That said, not every business is well-represented on Instagram. And while some products and services stand to gain more from marketing on Instagram, others must work a little harder to make this platform work for them.

    Generally, if your business has visually appealing products or images to share that will work effectively on the platform. The type of customer you're targeting will also make a difference. The majority of Instagram users are aged between 18 and 29 so if that's your target market you need to have a strategy.

    In our previous post, Instagram 101, we went through the basics of Instagram. In this post, we look at how to make Instagram marketing work for your business.

    It’s visual-first

    Instagram marketing is most effective for products and services that are best demonstrated visually, such as fashion, beauty, food, and electronics. YouTube star Michelle Phan relaunched her new line of cosmetics entirely online, and largely on Instagram, with great success.

    One can see why: the brand constantly posts beautiful pictures of women wearing its products. Without a physical store to test the products, consumers rely on these posts and word of mouth, usually from the comments section, to determine their decision to purchase.

    This article was originally published on Adtiq Blog. Click here to read the complete post.

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